Media

“V tejto špeciálnej epizóde Let's Talk Business prinášajú lídri Dedolesu Ján Cifra a Jaroslav Chrapko otvorený pohľad na situáciu firmy, dôvody neúspešnej reštrukturalizácie a budúce plány.”

A special episode in which the two Dedoles leaders give an open account of where the company stands, why the restructuring did not hold, and what comes next.

On the company's position, why the original restructuring plan did not work out, and the decision to start selling Dedoles socks on Temu.

Creditors approve the debt write-down: secured creditors recover in full, unsecured creditors 55.5% — terms confirmed to Forbes by Cifra as CEO.

Chinese marketplaces, a sharp rise in online advertising costs, and changed buying behaviour push Dedoles into Slovakia's first public preventive restructuring.

Cifra explains why the original repayment schedule proved unrealistic — management concluded the 2026 and 2027 instalments could not be met.

“Od jesene roku 2022 vedie Dedolesa Ján Cifra.”

Ján Cifra has led Dedoles since autumn 2022 — brought in, the piece notes, for his broader experience rehabilitating distressed companies.

A joint interview with founder Jaroslav Chrapko on reviving one of Slovakia's largest e-shops: fewer discount campaigns, disciplined pricing, higher margins, and a push into Western markets.

“My máme víziu, myslíme si, že potrebujeme rok, aby sme tie fundamenty prestavali.”

We have a vision — we think we need a year to rebuild the fundamentals.

First long-form interview after taking over — on what caused the crisis and why the odds of saving the company are good.

On taking the job, what the e-commerce boom years hid, and why a company like Dedoles could not be built from scratch in today's market.

Cifra takes over as CEO on 1 October 2022, succeeding founder Jaroslav Chrapko, arriving from WebSupport and Piano Media.

“Spojením našich organizácií budeme môcť efektívnejšie zúročiť náš technologický aj marketingový talent, a to rovno pre dve skvelé značky.”

By joining our organisations we can put our technology and marketing talent to work more effectively — across two great brands at once.

WebSupport introduces its new CEO, arriving from Piano Media with a stated priority of giving individual leaders more autonomy and responsibility.